Home Selling Tips: Why You Need Great Photos

No matter how wonderful your home is, it could in the market for weeks or months if you don’t have excellent marketing material. Homebuyers make snap judgments as they browse through online listings. Uploading well-photographed, high-quality images of your home creates a good first impression of your property before homebuyers even drop by for a showing.

Having great photos also help you maximize your home’s market potential. They showcase your home’s best features while downplaying its flaws. On the flipside, bad photos can make your home seem less attractive than it really is.

Home sellers know the importance of curb appeal, as you will see on our Sellers page. However, pix appeal is just as important. Here’s how to get it.

1. Hire a professional photographer
   This is the easiest thing to do. A real estate photographer can take care of everything, from proper lighting to angles. If you’re concerned about cost, shop around for a professional whose fee fits right in with your budget.
2. Know the basics of photography
   If hiring a professional is out of the question, you can always take the photos yourself. YouTube tutorials, how-to blog posts, and forums are great online resources for basic photography skills.
3. Use a good camera
   High-resolution photos look better on computer and mobile screens, so use a good camera. If you don’t have an SLR, you can use a digital camera or a camera phone with higher megapixels.
4. Stage your home
   Before you shoot, arrange your furniture in such a way that it opens up the space. Clear away clutter, such as toys and knickknacks. Draw the curtains back to let in as much natural light as possible.
5. Take plenty of photos
   Take as many photos as you can at various angles and lighting conditions. This gives you more options to choose the most flattering photos for your online listing.

For more information on selling your home, check out our comprehensive Sellers’ Guide. You can also call 410.371.0581 and 202.483.6300 or email andy@LNF.com.

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Filed under: Blog, Home Selling, Real Estate Tips by Andrew Pariser
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